Have you ever seen a Harry Potter film and wondered if or when we will ever get talking images and photos? Well, thanks to Infinite Objects, we are one step closer. Simply put, this innovative company prints videos. In fact, it promotes its products as “paper for video.”
To learn more about Infinite Objects’ mission to bring images to life, NFTevening sat down with Roxy Fata, the company’s Chief Operating Officer.
Quotes are condensed and edited for clarity.
What is Infinite Objects?
Infinite Objects is a New York-based start-up that focuses on video prints; particularly, prints of video NFTs. Their video prints serve as physical reproductions of NFTs. Each print comes with a unique QR code on the back that links directly to your token on-chain. This QR code ensures you can prove your ownership just by scanning the back of the print.
What makes Infinite Objects unique is the fact that the videos are on loop forever. Moreover, the start-up does not limit itself to NFTs. In fact, it created an IO Creator Tool, which enables everyone to create video prints of cherished memories.
The start-up has quickly gained popularity. As Roxy explains, high-profile supporters such as Beeple and Steve Aoki gave the brand a big push. Undoubtedly, it is now the go-to source for video prints.
The beginnings of Infinite Objects
Like any other innovative company, Infinite Objects started with a vision: that of printing video. From the get-go, the focus was on what was then an emerging art NFT market.
“When Infinite Objects was launched, our founder and CEO, Joseph Saavedra was quite active in the NFT community from early on,” explains Roxy. “So he was familiar with crypto and blockchain technology.”
The company launched in late 2019. From early on, the team spoke to various companies in the NFT space. At the time, Infinite Objects faced a lot of challenges. This is because people could not understand what the products were. Moreover, NFTs were not as popular as they are now.
This all changed with the 2020 NFT boom and Infinite Object’s collaboration with Beeple. “That was a unique opportunity!” recalls Roxy. “He was someone that we’ve been speaking to a lot. I think I harassed him every week in 2020. And then, you know, at the end of that year, he did a second drop and he included the physicals.” The drop was a success and took Infinite Objects to the next level.
Beyond Beeple
From then on, Infinite Objects grabbed the attention of investors and artists interested in the start-up’s service. These include illustrious names like Serena Williams, Steve Aoki as well as the NBA.
These investors and artists understood that the product solves a key problem: although we consume so much digital and video content, we are unable to keep a physical and tangible replica of what we consume.
“The beauty and innovation of our products is the restraint in functionality. There are no buttons, no switches, no connectivity at all,” explains Roxy. “It’s about bringing physicality to the video. That’s why we think of it as paper for video.”
The start-up’s IO Creator Tool led to the company’s expansion beyond NFTs. According to Roxy, its products are a real solution for people to display videos of their family in a more meaningful manner. Furthermore, it is also a viable money-making option for artists who want to monetise their visual content.
The start-up’s collaboration with Shopify was also crucial for its trajectory. It continued to solidify Infinite Objects’ mission to bring video prints to as many people as possible. Moreover, the partnership felt natural as both Shopify and Infinite Objects have the same values of ease of use and accessibility.
“We were speaking to them early on, as they were developing their NFC storefront, and then realized the value that we would add to the everyday consumer that maybe is apprehensive about NFTs or is interested in collecting their first,” Roxy says.
A bright future ahead
Infinite Objects recognise that a tangible object not only helps artists and collectors already invested in web3, but is also a great way to bring new collectors into the space. In fact, Roxy reveals the start-up is building an eco-system that fully supports web3. As a result, the team recently launched a new tool on their website, which they created thanks to artists’ and collectors’ feedback.
“If you own NFTs, you can log in with Metamask, authenticate your ownership and print the NFT, which is really cool,” explains Roxy. “We’ve been working for it with artists for months and months to do an artists registry, so that the artists determine the pricing. And so they get paid a royalty every time we sell something. We’re really here to support artists, help people monetize, and just use content that people love.”
Before Infinite Objects, fans of a particular brand or artist couldn’t physically collect digital objects. They were limited to double-tapping Instagram posts or commenting on YouTube videos. Thanks to Infinite Objects’ whole new product category, fans can now show their support in a meaningful way by displaying phygital visuals on their mantelpiece.
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