Outsider Interactive is launching The Outerverse, which they describe as an anti-metaverse NFT platform. The company hopes that this new venture will get more people outside and promotes environmental sustainability.
The announcement forms part of the latest developments at Outside, the Boulder-based parent company of outdoors and healthy-living-focused media brands, including Outside magazine, Vegetarian Times, and others.
In a statement, they announced the launch of an NFT marketplace and a publishing platform for outdoors-focused content. They will also introduce a loyalty programme that encourages people to spend time outside of the home. Together, this is the “Outerverse”.
What’s more, the NFTs will live on the Solana blockchain, known for its eco-friendly approach.
How does the Outerverse work?
“The concept of the Outerverse is to be the anti-metaverse. It is not my goal to get people to spend more time in VR or inside on screens”, said Outside CEO Robin Thurston.
The Outside NFT platform will launch its first NFT collection in June. Dubbed the “Outerverse Passport”, it will come with enormous benefits for holders. The NFT comes with a three-year subscription to Outside+, as long as they keep hold of the NFT. What’s more, it will provide the holders with early access to NFTs and rewards.
The Outerverse will work by harnessing data from its own Gaia GPS product and third-party fitness trackers. This will allow Outside Interactive to track when people are outside and reward them accordingly. “The reality is there are millions of creators on the planet in the outdoor, active lifestyle category we’d like to have a broader relationship with,” Thurston says.
This ‘move to earn’ technology could also help the fitness industry as it looks to enter the NFT market and wider Web 3.0.
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